Ребрендинг
Тот, кто ходит на вебсайт NetApp, должен был заметить, что неделю назад нашу любимую компанию настигло моровое поветрие последних лет - ребрендинг.
Сложно сказать однозначно о результате, сопоставить все плюсы и минусы. Хорошо, что наверняка будет переработан вебсайт, он давно кирпича просил нуждался в осовременивании.
Но очень жалко логотипа. Просто очень. Это был на редкость удачный, с “собственным лицом”, на нынешнем фоне, хорошо узнаваемый знак.
А стал довольно безликим, на мой взгляд. “Как у всех”.
Просто вижу воочию всю аргументацию креативщиков, да что там, стандартный набор слов про “clear, optimistic, modern, positive feeling” и прочее, сам подобное сочинял десятки раз.
Компания “Большой Пэ” ;(
Ну не знаю. Привыкнем, конечно привыкнем
Но старого лого жалко все равно.
По теме:
Дэйв Хитц в блоге о ребрендинге.
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